A Few Potential Review Sites
Zillow – Arguably the most important site for agent reviews. It’s both a powerful resource for home buyers and ranks high in Google.
There are many Syracuse agents killing it on Zillow. The current Zillow leader has over 220 reviews, and there are many agents with over 50 reviews.
If you have 30+ reviews here start to think about some other sites. That said, you don’t want reviews at an important site like Zillow to become old and stale, so don’t completely abandon the site.
Google — THIS IS A HUGE OPPORTUNITY! — Google reviews are posted to your Google My Business (GMB) listing. If you aren’t familiar with GMB, check out this guide that walks you through the setup process A-Z and explains why it’s crucial to your online marketing.
The Google review landscape for Syracuse area agents pales in comparison to Zillow. No one is dominating on Google reviews. At the time of writing the most reviews of any agent or agency in CNY on Google is in the mid teens. Any agent or agency that can position themselves to have 20+ reviews in short order is going to get a lot more attention from potential clients. Additionally, one of the major ranking factors in Googles local map pack (see link above for explanation) is the quantity/quality of GMB reviews. That means more potential clients for your business. That’s a win, win.
Realtor.com – Realtor.com has both reviews and recommendations. Their review list ranks high in Google so it should at least make your 2nd tier of sites with a goal of 10 reviews.
Your Personal Site – Probably the website on your business card. Whether you have your own site or use a page on your agencies site, get reviews or copy and paste reviews from other sites as testimonials and/or provide links to your profiles on other sites so clients can easily see all your reviews.
Facebook – Not quite as useful as it once was but still worth 2nd tier status. If you have an active Facebook presence for your business it might be a good primary option. Facebook reviews are likely to be seen on your GMB listing (see the link above for more info), so there is value there.
Yelp – Getting reviews on Yelp is hard.
It’s against Yelp policy for businesses to ask customers to leave reviews. Yes, you read that right. Also, If the reviewer isn’t active on Yelp there is a high probability the review will be removed by Yelp’s overly aggressive review filter. This especially includes people who create an account and leave a review or two and never use Yelp again. So don’t even bother with Yelp UNLESS…. you know your client is an avid user of Yelp. Then it’s worth asking them verbally to leave you a review on Yelp. Verbally because if you send your client an email link the review will probably be filtered out.
This list isn’t meant to be comprehensive and there are definitely other options for you to consider getting reviews on.